2. Savings

Higher fuel efficiency means less spending at the pump.

U.S. gasoline prices hit their highest level in history this year, and drivers are feeling the pinch. But one solution is obvious. A major, phased improvement in the gas mileage of new vehicles will translate quickly into major savings for consumers. To calculate how much you'd be saving if your vehicle was more efficienct, visit the Department of Energy/Environmental Protection Agency fuel savings calculator.

Click to view a larger version of the ad below, which ran on June 5, 2007.